Get to know us

Jagged River Apparel, LLC was created December 2023 in Minneapolis, Minnesota after the purchase of a shirt press. I had to make the sudden decision about starting a small business, then when that settled, I had to make the decision if I wanted to be in the Great Waters Fly Fishing Expo. "Sure, why not?"

With the Great Waters Fly Fishing Expo in March coming up, it was non-stop working with artists to develop t-shirt worthy designs that I myself would wear. Now that the event has passed it was time to focus on my website.

I hope to attend more regional events to showcase my designs. Hopefully, I'll see you there.

Stay tuned for new designs! Thanks for visiting and your support.


Our mission

To offer stylish and affordable custom designed fly fishing t-shirts to the angling enthusiast.

Looking good and promoting something you have a passion for shouldn't cost you an arm and a leg. Prices are based on type of design and amount of space it takes on a shirt. A smaller, more minimalist decal shouldn't cost as much as one with a larger imprint. They should have meaning.

Our vision

I hope one day that we will be able to give a percentage of sales to great local and global organizations like Trout Unlimited and others to help with the preservation of watersheds and populations of endangered fish that help our fishing waters.

As true anglers who love the sport, there is no one specific species of fish that should reign over another when in times of need.

With your support this will become possible in the future.

Thank you Anglers!

One man fly anglin' Team

There's nothing more I love doing than combining fly-fishing and traveling. Any place I go to, I'm never far away from my fly rod.

I've caught Giant Snakehead in Thailand, got skunked in the Bay of Bengal in Chennai, india, caught golden trout up in the Sierra Mountains in California, and a peacock bass down in Florida. I love the possibility of crossing off fish from my bucket list.

More recently, I've been trying my luck up in northern Minnesota and Wisconsin for giant pike and the ever elusive musky. One day I'll get it.

woman wearing black scoop-neck long-sleeved shirt
woman wearing black scoop-neck long-sleeved shirt
Esther Bryce

Founder / Interior designer